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Case Studies

OUR WORK

Who are we? We’re a PR agency based at the heart of the UK’s car industry that is helping to drive a wealth of automotive businesses forward.

We’ve more than 15 years’ PR and communications experience gained both client side and agency side, drawing on the team’s huge variety of expertise, skills and interests.

What makes us different? Our creativity, hard work, honesty and fresh approach to generating buzz around your brand. There’s no one size fits all approach to our work. We get to know your business inside out to create the right campaigns to fit your business goals.

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LATEST CASE STUDIES

Silverstone Auctions Case Study

SILVERSTONE AUCTIONS

Silverstone Auctions is a specialist auction house for the sale of classic vehicles. Red Marlin’s made-to-measure media relations have achieved phenomenal international PR success for Silverstone Auctions, with extensive coverage of high-profile cars coming up for auction scored in major overseas titles including the New York Times and LA Times.

  • International and national PR
  • Social media
  • Email marketing
  • On-event management
  • Video
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TYRESAFE

Tyre Safety Month is a high-profile campaign running every October that aims to educate the UK’s 30 million drivers about the importance of regular tyre care. Red Marlin is at the heart of the campaign’s success, delivering high energy full service marketing support that in 2013 achieved record levels of coverage.

  • Trade PR
  • Consumer PR
  • Event management
  • Marketing materials
  • Video
  • Engagement
  • Industry networking
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Tyresafe Case Study

YOUR PARKING SPACE

Your Parking Space is the UK’s leading online car parking market place. Your Parking Space sought the expertise of Red Marlin to increase awareness of its brand, increase the amount of traffic to its website and engage with those looking to book and rent parking spaces.

  • Market research
  • Press content
  • Contacted media publications
  • Generated national coverage
  • Helped secure business partnership
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Your Parking Space Case Study

CLASSIC CAR AUCTIONS

Classic Car Auctions (CCA) is the sister company and latest venture of Silverstone Auctions. Branding themselves as ‘Everyman Classics’, CCA is a specialist auction house for the sale of more affordable classic cars. Having achieved a magnitude of success for Silverstone Auctions over the past five years, Red Marlin was immediately appointed to coordinate and market CCA’s launch in 2015.

  • International and National PR
  • Social media
  • Email marketing
  • On-event support
  • Video marketing
  • Photography services
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Classic Car Auctions Case Study
Autogas Case Study

AUTOGAS LIMITED

Leading alternative fuel supplier Autogas Limited came to Red Marlin for wide ranging PR and marketing support to raise the profile of LPG road fuel. Our strategic input helped Autogas to develop plans for a nationwide LPG conversion network while our media expertise achieved unprecedented levels of coverage.

  • Specialist consumer PR
  • Case studies
  • Media briefings
  • Strategic consultancy
  • Event management
  • Vehicle demonstrations
  • Market studies
  • Social media
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PRO-ALIGN

Wheel alignment specialist Pro-Align called on Red Marlin’s extensive automotive knowledge to position it as an authority in the workshop field. Our comprehensive PR input has established and maintained Pro-Align not only as a respected supplier of first-class equipment, but as a leading figure in advancing the aftermarket sector and helping garage businesses to work better and more profitably.

  • Thought leadership
  • Trade PR
  • Technical briefings
  • Branding
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Pro Align Case Study
Jet Art Aviation Case Study

JET ART AVIATION

Jet Art Aviation Ltd is a specialist restorer and supplier of ex-military jet aircrafts. Jet Art Aviation sought the PR expertise and media contacts of Red Marlin to drive momentum and interest in the sale of a specific aircraft, a fully restored Tornado GR1.

  • Sourced relevant press contacts
  • Wrote content for the press
  • Contacted media publications
  • Generated national coverage
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Viezu Case Study

VIEZU

Engine tuning specialist Viezu is a UK automotive success story, and Red Marlin is helping it to tell that story. We combine targeted trade PR with local media relations and detailed technical briefings for key journalists in order to deliver the right news to the right audience, whether it’s unveiling the latest blue-chip fleet contract or announcing a prestigious Queen’s Award win.

  • Trade PR
  • Regional PR
  • Product launches
  • Technical briefings
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AUTOBUTLER

When established and ambitious European online car servicing portal Autobutler decided to enter the UK market, it turned to Red Marlin to provide comprehensive PR support. After less than three months of intensive and highly successful B2B PR activity, Autobutler was able to roll out its service to consumers, six months ahead of plan.

  • Brand launch
  • Trade PR
  • Feature targeting
  • Media briefings
  • Industry networking
  • International client
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Autobutler Case Study