IAM RoadSmart

Service Type: PR and Media Relations

The Challenge

IAM RoadSmart needed PR support during a team member’s maternity leave without hiring temporary staff.

The Solution

  • Provided a 6-month PR retainer (extended to 12+ months)
  • Delivered support from two experienced PR directors
  • Access to wider Red Marlin team resources
  • Seamless integration as an extension of the in-house team

The Results

  • Consistent delivery of KPIs to the board
  • Over 1,200 earned media articles in target publications
  • Greater value compared to hiring a temporary employee

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