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Automotive Email Marketing
Controlling the messaging to a targeted audience makes email marketing a very attractive tool for the automotive industry.
It can also be an efficient process, making it cost and time effective, while amplifying other elements of an overall communications strategy.
Given its appeal, it’s more important than ever to stand out from the crowd with your email marketing so it entices recipients to read more and encourages them with a strong call to action.
We’ve been successfully conducting email marketing campaigns for our clients for many years, ensuring the material contains a compelling mix of written and visual content.
With a dedicated team, including digital marketing, trained journalists, certified marketing and PR professionals, a graphic designer and videographer, our email marketing service delivers impact and tangible results.
Why email marketing matter in the automotive industry
Email marketing is a vital component for organisations in the automotive industry wanting to directly engage with new and existing customers.
Among the benefits are data capture for lead generation, providing a useful source of information and directly engaging customers with a controlled message.
Email marketing that stands out from the crowd is visually attractive and contains a written narrative that leaves readers informed and keen to discover more.
We have the skill and experience to provide a comprehensive and bespoke approach for your email marketing requirements.
Our approach to email marketing
We appreciate how email marketing has the power to influence customers and other key stakeholders.
Email marketing needs to align with wider business objectives, such as lead generation, being informative and educational, or to push product sales.
The Challenge
To raise interest, including with bidders and sellers, in the upcoming classic car auctions for Silverstone Auctions which were held on a regular basis at the iconic motorsport venue.
The Solution
- Weekly newsletter highlighting interesting lots, such as rare models or those with celebrity connections
- Development and implementation of the ‘Auction Torque’ brand and template for the weekly newsletter so it was instantly recognisable to those who received it
- Regular weekly distribution time slot so readers would know when to look in their email inbox
- Email database management to ensure it complied with all GDPR regulations
Our experience in email marketing means we can provide a one-stop shop for your requirements, incorporating all aspects from database management, template design and overall campaign strategy.
We’ve a dedicated team to improve your email marketing campaigns, making them resonate better with your target audiences.
We have:
- Expertise: Our dedicated team includes data driven professionals, design expertise and written word experts, creating a powerful mix for email marketing.
- Knowledge: Our commercial awareness recognises that your email marketing campaigns are for a purpose and require tangible results, whether that’s being informative, including a call to action, increasing click-through rates or supporting and helping drive strategy forward.
- Vision: We appreciate that email marketing is a powerful tool in your communications strategy, so will ensure it aligns with your business goals and aspirations by keeping the messaging relevant, and timely, for your audience.
Why choose Red Marlin for email marketing?
What’s included in our email marketing ?
Email marketing needs a purpose such as boosting customer engagement through increased opens and click-through rates.
We’ve the expertise that will help target the right message to the right audience, helping drive conversions and aligning with your business objectives.
Our email marketing services include, but are not limited to:
- Full consultation to understand your email marketing objectives and aspirations for your business
- Email marketing campaign planning, design and implementation
- Email marketing asset creation, including graphics and written content
- Database management so your email marketing provides the best return on investment
- Measurement and metrics from campaign performance to enable data-driven decisions
Automotive Email Marketing FAQs
Get started with email marketing today
Working with automotive clients, we have a proven record of creating email marketing campaigns that resonate with audiences.
If your organisation could benefit from our email marketing expertise that allows you to directly engage with customers and enhance your reputation, then we’d love to hear from you.
For a free consultation, no obligation chat, please get in touch with us here.