Tusker Direct

Service Type: Project

The Challenge

A leading UK leasing company wanted to raise awareness of the financial savings from salary sacrifice electric vehicles, targeting B2C national news, automotive media, and B2B fleet managers.

The Solution

  • Conducted a discovery workshop to define key messages and target stakeholders
  • Established press office functions including media lists, crisis comms, and enquiry handling
  • Carried out a 2,500-motorist survey on EV barriers and created press and radio materials
  • Secured Quentin Willson for a dedicated radio broadcast day with Tusker’s CEO

The Results

  • 11 radio interviews in one day, over half on BBC Radio
  • 40+ quality print and online clippings, including Daily Mail
  • Potential reach of around 1 million and strong social media engagement, delivering excellent ROI compared to advertising spend

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