OEC

Service Type: Content creation, Digital marketing

The Challenge

To raise awareness of OEC’s technology solutions in the aftermarket sector, targeting European vehicle manufacturers and dealers to generate leads.

The Solution

  • Researched the European aftermarket sector, with a focus on UK, Germany, and France
  • Developed a white paper focused on key industry issues, offering insights and advice for potential target customers
  • Distributed the white paper via leading German automotive publication, in both German and English

The Results

  • Generated almost 60 business leads during the eight-week campaign
  • Leads included senior leaders from target OEMs and tier 1 suppliers in Europe
  • Positioned OEC as a respected industry leader, offering valuable insights, and indirectly promoting OEC’s services

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