ClassicLine Insurance

Service Type: full service PR and marketing

The Challenge

Increase UK brand awareness using a light, ‘tongue in cheek’ brand image.

The Solution

  • Targeted press releases to automotive, classic, and consumer media
  • Regular e-newsletters and social media content management
  • Launched the ‘Save Our Classics’ Facebook page
  • Leveraged presence at the UK’s largest classic car show

The Results

  • Gained 3,000 new ‘save our classics’ followers in the first year
  • Became title sponsor for regional classic car shows
  • Generated more than 200 press cuttings in 2018

Related Case Studies

saveourclassics
ClassicLine Insurance – Automotive Communications
1955-Mercedes-Benz-190SL-Roadster
The Market – Building Brand Awareness
Harry Metcalfe video 2
Silverstone Auctions- Promoting Porsche Sale