ClassicLine Insurance

Service Type: full service PR and marketing

The Challenge

Increase UK brand awareness using a light, ‘tongue in cheek’ brand image.

The Solution

  • Targeted press releases to automotive, classic, and consumer media
  • Regular e-newsletters and social media content management
  • Launched the ‘Save Our Classics’ Facebook page
  • Leveraged presence at the UK’s largest classic car show

The Results

  • Gained 3,000 new ‘save our classics’ followers in the first year
  • Became title sponsor for regional classic car shows
  • Generated more than 200 press cuttings in 2018

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