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Automotive Social Media
Social media is often the first place where news and information is shared, especially when it comes to breaking news.
Furthermore, recent figures from a leading data provider shows UK audiences spend almost one hour and forty minutes each day on social media platforms.
Given it’s a huge opportunity to engage, drive sales and raise awareness, it’s vital automotive organisations recognise that social media platforms have different tones of voice and different audiences, which need to be reflected in an effective social media strategy.
We’ve successfully been developing and implementing social media strategies for our clients for many years, advising which B2B and B2C social media platforms are right for them, and just as importantly, which ones to avoid, creating engaging content and managing their community engagement programmes.
Why social media matters in the automotive industry
Social media is crucial for the automotive industry for many reasons.
In an increasingly customer-centric sector with fierce competition, social media can drive brand awareness and engagement, while also connecting directly, and quickly, with audiences.
Additionally, when implemented correctly, social media increases customer loyalty and trust, such as by encouraging feedback and responding accordingly.
It can also be vital for providing valuable data and insights, which automotive organisations can use in their marketing strategy to help improve their product or service offering and enhance business growth.
We have the expertise to provide a bespoke and comprehensive automotive social media strategy for your business that resonates with your key demographics.
Our approach to social media
Social media can be crucial for an organisation’s success. Its powerful influence on consumer behaviour is undeniable, so getting it right is incredibly important.
It can also seem like a daunting and confusing arena with a wide variety of platforms appealing to very different audiences, making the expertise of social media professionals invaluable.
The Challenge
Iron Dames embarked on a unique mission: to amplify the presence of women in motorsport, spanning roles from drivers to engineers to the communications team. While passionate about racing, Iron Dames aimed to go beyond the confines of the motorsport world and their vision was to reach wider audiences.
The Solution
- Continuously promoted the achievements of the Iron Dames team, portraying them as inspirations in their respective roles outside of racing
- Redefined and relaunched Iron Dames’ Twitter (now known as X) and LinkedIn profiles, ensuring content is aligned with their mission and appeals to its target audience
We can provide an all-encompassing approach for your social media requirements, from advising which are the correct social media platforms to be on, through to helping define your tone of voice and messaging, through to social media community management.
We have:
- Experience – Our social media expertise will help deliver tangible results, such as increasing the number of followers and generating business leads.
- Insight – We have a deep understanding of the social media landscape, constantly keeping up to date with trends and knowing which platforms will provide the best return for your investment.
- Expertise – We have a team of dedicated in-house specialists who can advise, and implement, a successful media strategy through engaging content.
Why choose Red Marlin for social media?
What’s included in our social media ?
The importance of social media in the automotive industry is embraced by successful organisations who appreciate its power to influence existing, and potential, customers and other key stakeholders.
It requires a bespoke approach to reflect individual requirements, ensuring it will increase brand visibility and credibility.
Our social media services include, but are not limited to:
- Consultation and then future planning of a social media strategy and calendar
- Development of topic pillars to be used as central reference points
- Asset creation including written content, video and other imagery
- Social media community management to deal with responses and any potential crisis
- Analytics benchmarking to identify areas for improvement and to enable data-driven decisions
Automotive Social Media FAQs
Get started with social media today
We have a dedicated team of social media professionals with skills and insight across the various social media platforms, both B2B and B2C.
If your organisation needs our social media expertise to enhance your business profile and increase customer engagement, then we’d love to talk.
For a free consultation, no obligation chat, please get in touch with us here.