The Challenge
Raise awareness and improve motorcycle rider safety through a targeted PR campaign.
The Solution
- Campaigned to grant air jackets a 0% VAT rating to make them more affordable
- Used rider research, data, and political insights to build a strong narrative
- Highlighted a real motorcyclist’s experience using a life-saving air jacket in a high-speed collision
- Hosted a virtual summit to unite over 30 influential motorcycle organisations in a campaign coalition, and ran a broadcast day for TV/radio coverage