TrackDays.co.uk

Service Type: SEO, PR & Media Relations

The Challenge

To increase bookings on TrackDays.co.uk and build brand influence among consumers.​

The Solution

  • Regular press releases targeting automotive consumer outlets​
  • Media outreach to automotive, lifestyle, and local news​
  • Data analysis to understand buyer trends and behaviour​
  • Seasonal campaigns and website SEO improvements​
  • Product launch PR, with hyperlocal focus​

The Results

  • 330 + pieces of coverage achieved in one year, including The Daily Mirror, The Daily Express and The Sun​
  • Delivered a potential audience of reach of +675 million​
  • More than a third of coverage in websites with a Domain Authority (DA) of >61​

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