IAM RoadSmart

Service Type: PR and Media Relations, Project

The Challenge

IAM RoadSmart needed to communicate findings from a large study on driver distraction caused by infotainment systems.

The Solution

  • Analysed study results to craft a compelling story
  • Targeted key media and created a press release
  • Distributed press release and pitched to radio stations
  • Managed 12 radio interviews remotely during COVID-19 lockdown

The Results

  • 12 radio interviews with a potential reach of over 31 million
  • 150+ media coverage pieces, including The Sun and Sky News, reaching 3.9 million
  • Positive sentiment and increased website traffic

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