Yokohama

Service Type: Full Service

The Challenge

Increase Yokohama’s brand visibility and tyre sales through involvement with sponsored championships and drivers across the UK.

The Solution

  • Exhibiting at Autosport International and Silverstone Classic activations
  • Coordinating with championship organisers and delivering motorsport season preview and results PR
  • Providing on-event support, driver features, and interviews

The Results

  • Features in SMRC ‘Wheelspin’ magazine and wider motorsport press
  • Tyre range coverage in trade publications
  • Annual exposure to 100,000+ attendees at Silverstone Classic

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