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Automotive Content Creation
The need for automotive brands to focus on content creation is stronger than ever, as customers enjoy greater choice, and make their purchasing decisions from numerous communication channels.
However, with such a wide range of outlets it’s vital that content is engaging, informative and useful for the user. In essence, all content should have a purpose.
It’s also important that content is regularly updated to help with search engine optimisation (SEO), keeping customers informed with the latest information and helping companies remain relevant. Remember, if you don’t stay front of mind with your target audience, then your competitors will.
We’ve been producing highly-successful tailored digital content for clients for many years, across various sectors of the automotive market, from global car makers, to component suppliers, and even lifestyle companies.
We also understand that content has to be unique, so it resonates with target customers, which is why all the content we create for our clients is bespoke and crafted with a clear set of objectives.
Why content creation matters in the automotive industry
Standing out from competitors in the automotive industry with creative content can prove to be the decisive factor in winning new business.
Interesting content also adds credibility to an organisation as it shows thought and respect for customers and others engaging with it.
In a global market, it’s also sensible for content to be written for local audiences so it connects, and addresses, their particular needs, while also remaining up-to-date so it is fresh and reflects the pace of change in the industry.
Our bespoke content is created by industry trained journalists, certified marketing specialists, graphic design experts, videographers and specialist SEO consultants, ensuring it is concise, has the correct tone of voice, is useful and engaging. This powerful combination helps ensure your online messages connect with your audiences.
This focus on audience is really important to optimise the type of content you would like to create, whether that is a blog, video, press release, social media post or white paper.
Our approach to content creation
We recognise the vitally important role that helpful, insightful and practical content can play in an organisation’s success.
Content reflects your brand and your organisation’s aspirations, so should be given the care and attention that it deserves.
We will:
The Challenge
To position leading audio brand, Denon, as a knowledgeable expert in car audio systems and technologies to promote the creation of partnerships with automotive OEMs.
The Solution
- Series of in-depth interviews with Denon’s engineering, brand, strategy and automotive experts to research the key issues and trends
- Authoring an in-depth white paper which clearly demonstrated the benefits of close collaboration between OEMs and experts in other areas of consumer technology
- Design of white paper into downloadable asset adhering to the company’s strict brand and corporate identity guidelines
We can provide a one-stop shop for your content creation, covering all aspects from website population through to video messaging.
Our bespoke solutions will deliver content that elevates your brand above the competition and provides the maximum return on investment.
We have:
Experience: Our dedicated and passionate team comprises ex-journalists, certified marketing professionals, a graphic designer, videographer and a digital marketing and SEO consultant.
Independence: We’re an independent automotive PR agency and not tied to any associations, suppliers or publications, meaning our advice is always impartial and designed to drive your business goals, not our bottom line.
Knowledge: We understand the importance of the digital landscape and how engaging content can boost SEO, drive traffic to a website and, ultimately, ensure long-term success for a business. As such, our content creation is full of creativity, and totally unique for your needs.
Why choose Red Marlin for content creation?
What’s included in our content creation ?
We appreciate that content has to be created for a purpose, whether that’s increased brand awareness, engaging with audiences, driving SEO or increasing sales.
Given its range of requirements and desired outcomes, our bespoke solutions for content creation are crafted to help meet your individual objectives.
Our content creation services include, but are not limited to:
- Full consultation to understand your content creation objectives and wider business strategy
- Asset creation that drives engagement
- Complete project management of your content creation
- Access to our dedicated team of content creators
Automotive Content Creation FAQs
Get started with content creation today
We have many years’ experience creating engaging, informative and useful content for our clients across the automotive industry.
If your organisation needs our content creation expertise to help drive your business forward, then we’d love to talk.
For a free consultation, no obligation chat, please get in touch with us here.