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Automotive Branding
Branding encompasses everything that paints a public image of your organisation.
It’s vitally important to get it right, as it positions they way you do business and who you want to do business with.
The brand underpins the organisation’s long term aims, audiences and market sectors by differentiating it from competitors, whether it’s a parts supplier or OEM.
It’s a promise that clearly identifies USPs and builds trust, recognition and loyalty.
We’ve successfully been advising our clients across multiple automotive sectors for more than 15 years on their branding, providing invaluable support for their long-term business growth by giving them a unique identity.
We understand that people buy into brands on an emotional level. Your brand encompasses everything about your business – and that’s why our clients trust us to redesign and redefine their brand using multiple channels.
Why branding in the automotive industry
What drives consumers in their purchasing decision? Price and reliability can play their part, but for many, it’s the brand association that can be persuasive.
Additionally, the automotive industry faces an influx of new entrants, whether that’s manufacturers or innovative technology startups. This massive competition means strong branding is essential to make your organisation relatable to certain audiences.
Given its power to influence, successful organisations place great weight in branding and how they are perceived by the wider world.
It’s also important to remember that a brand requires long-term strategic planning for it to become associated with its desired image, whether that’s wanting to be known for reliability, affordability, or for being innovative, cutting edge and disruptive.
For more than 15 years, we’ve implemented branding strategies for a wide range of clients, across many automotive sectors, placing the long term, strategic goals of their business at the centre of all our branding guidance.
As a result, our branding expertise integrates seamlessly into our client’s broader communications strategy, building awareness among target audiences, while acting as guidance for internal staff so the organisation heads in one direction. Ultimately, this can help make the company more valuable and also help secure funding.
Our approach to branding
There are many factors which make up brand identity, including logo, visual style and tone of voice.
For example, think of Rolls-Royce and luxury springs to mind, Land Rover is synonymous with being rugged, while Ferrari conjures up images of high-performance.
It can seem like a complicated mix, which is why having the expertise of a specialist branding partner can be invaluable.
Our branding passion and experience has helped startups to become mainstream names, while growing new audiences for established businesses.
We offer a bespoke approach which is tailored for the maximum return on investment.
The Challenge
AEHRA, Italy’s first ultra-premium electric vehicle company, was looking for a UK-based PR agency with a European reach to support it during its launch phase with an international communications strategy – incorporating PR, marketing and events.
The Solution
- Red Marlin was appointed to work alongside a number of pan-European agencies to take the company from stealth mode to full company launch and vehicle reveal.
- A new dedicated department within Red Marlin was set up with an account team of three with unrivalled background in automotive PR and events.
As a specialist automotive PR and marketing agency, we have the knowledge and insight to shape, and grow, your brand so it aligns with your vision.
Our individually tailored approach ensures the maximum return on investment, so your brand can fulfill its full potential over the long term, staying ahead of the competition.
We have:
Credibility – Our branding expertise has been key for numerous clients across different maturity levels, from new to established.
Success – We have helped launch new organisations and products, plus strengthening the identity of existing companies.
Strategic focus – Strategy is vital for successful branding activity. We will help you focus on your strategy, including tone of voice through to imagery and competitor analysis.
Passion – If your brand isn’t delivering commercial success, then our expert team will take the time to deliver the brand to help position you as a market leader.
Why choose Red Marlin for branding?
What’s included in our branding ?
Your brand is as individual as your organisation. Given its importance, our branding services are totally bespoke so your brand receives the time and attention it deserves.
Our branding services include, but are not limited to:
- Full consultation before strategic implementation
- Design – all elements
- Printing materials
- Web design and optimisation
Automotive Branding FAQs
Get started with branding today
We’ve been successfully advising clients on their branding for more than 15 years, including for start-ups, established businesses, private companies and not-for-profit organisations.
You too can also benefit from our expertise and enthusiasm, so if you’re new to the market, or feel your brand may need a refresh, then we’d love to talk.
For a free consultation, no obligation chat, please contact us here.