H&H Classics

Service Type: PR and media relations

The Challenge

Classic and collector auction house, H&H Classics, was honoured to be able to auction the motorcycle that Hairy Biker, Dave Myers, rode in his final TV series, The Hairy Bikers Go West, before he tragically passed away in 2024. We raised awareness for the auction of Dave Myers’ final motorcycle, helping to maximise charity proceeds.

The Solution

  • Managed media campaign with press releases and outreach to national TV news
  • Coordinated partners including auction house, museum, manufacturer, charities, and individual spokespeople
  • Handled logistics for TV shoots and provided media training for spokespeople
  • Issued rapid post-sale press release to leverage event interest

The Results

  • National mainstream TV coverage on BBC Breakfast News both, ahead of and after the sale
  • Further high-profile TV coverage on Channel 5 News, BBC Midlands Today, BBC North West Tonight and ITV Granada Reports
  • Over 200 pieces of online and print media coverage in 30+ countries
  • Activity help secure charity funds worth more than three times the motorcycle’s market value

Image Gallery

H&H Classics broadcast day with Red Marlin

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