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Automotive Advertising
From vehicle manufacturers, through to parts suppliers or service providers, the automotive industry has countless competitors all fighting for a share of voice with their advertising.
With space and message delivery guaranteed, advertising provides an obvious, and attractive choice, while some platforms are only open to advertising to secure inclusion.
Advertising also builds credibility when appearing in well known, or respected, publications, plus there’s the reassurance of knowing you’ll have full control over the messaging.
For many years, we’ve successfully delivered creative advertising campaigns both online and in print that deliver the best return on investment.
Our experience means we know the best places to advertise in, that will place you in front of your correct audience demographic.
We also appreciate the advertising is just one strand of the marketing mix, which complements other services such as PR, awards and sponsorship, and events, which can be utilised to deliver a more rounded and integrated campaign.
Why advertising matters in the automotive industry
The automotive sector and advertising are inseparable, who can imagine a new car launch without an explosion of messaging across numerous communication channels.
However, it’s not just glamourous launches where advertising plays a fundamental role as the same principles of success apply whether it’s significant expenditure or smaller budgets.
Given its importance, it’s crucial to work with a partner who has close contacts in the advertising media to pinpoint the best opportunities, secure the best rates and best return on investment.
With more than 15 years advising and supporting clients, our advertising expertise ensures all opportunities are maximised and run in co-ordination with any accompanying PR and marketing activity.
Our approach to advertising
We understand that advertising requires a financial commitment, so we won’t recommend spending any of your money unless we would do ourselves if we were in your shoes.
It’s also vital that advertising feeds into other elements of the PR and marketing mix, embracing the various communication channels.
The Challenge
To generate sales enquiries and leads for one of Pro-Align’s entry level Hunter four wheel alignment systems, targeting UK independent workshop owners and decision makers through the use of social media.
The Solution
- Creation and optimisation of a business page on Facebook to give the company a presence on the platform
- Design and posting of organic content to create general awareness and interest about the company, supporting the paid campaign
- Creative development and one week’s testing of three Facebook ad campaigns to evaluate the most effective creative solution
- Rollout of the most successful campaign for a three week period
- Leads passed on daily to Pro-Align’s sales team to actively pursue
As a highly experienced automotive PR and marketing agency, we have many years of experience delivering tailored and distinctive advertising campaigns for our clients
We have:
Contacts – We have close relationships with contacts across key publications, ensuring a smooth working relationship and the best advertising rates for your advertising campaign.
Knowledge – A deep understanding of the marketplace means we know the best publications for you to advertise in, reaching your key demographics and providing the best return on investment.
Creativity – From the creative concept through to design visuals, our team can turn your advertising campaign into reality.
Independence – We’re not tied to any publications, so you can be assured that our advertising advice is delivered with impartiality and designed to lift your brand above your competitors.
Experience – For many years we’ve had a keen eye across the media landscape, so a clear plan of action can be quickly implemented following a full consultation with us.
Why choose Red Marlin for advertising?
What’s included in our advertising ?
We understand that your advertising requirements, whether in print, on social media channels, online or broadcast, require a bespoke approach to maximise the return on investment*.
Our advertising services include, but are not limited to:
- Full consultation to understand your advertising requirements
- Imaginative copywriting that leaves a last impression
- Voiceovers for broadcast that grab the attention
- Eye-catching photography to capture your advertising campaign
- Graphic designs to encapsulate your product offering
- Metrics to evaluate the success of the advertising campaign
*Actual cost of placed/booked advert is not included.
Automotive Advertising FAQs
Get started with advertising today
For more than 15 years, we have been a trusted advertising campaign partner to our clients.
If your advertising campaign needs expert support to help it stand out from the crowd and provide the maximum return on investment, then we’d love to talk.
For a free consultation, no obligation chat, please contact us here.