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Automotive SEO (Search Engine Optimisation)
In a fiercely competitive automotive market, search engine optimisation (SEO) is key to increasing a company’s online visibility in search engine results organically, with the goal of capturing more traffic, increasing visibility and ultimately improving sales.
Because it is so significant, good SEO is incredibly important for automotive organisations to succeed and stay ahead of the competition.
However, managing your company’s SEO requires work in several areas which can seem like a daunting task. Calling on the expertise of SEO professionals can improve organic rankings, helping to increase brand awareness and credibility, while providing a competitive edge and linking seamlessly with your company’s other communications.
With a dedicated team, including SEO, digital marketing, trained journalists and certified marketing and PR professionals, our SEO service delivers tangible results.
Why SEO matters in the automotive industry
SEO is crucial in the automotive industry to increase online visibility and traffic.
Good SEO pushes websites up the rankings in search results for relevant keywords, which is vital, as respected sources indicate about 75 per cent of people never scroll past the first page of results.
Furthermore, being high in search results can help build brand credibility and authority for automotive companies. Being seen as a trusted website, can lead to increased engagement, repeat visits and customer loyalty.
SEO can also be incredibly cost-effective in terms of the results it delivers, especially as part of a long-term marketing strategy that combines other elements such as public relations and digital advertising.
We have the ability to provide a bespoke and comprehensive approach to SEO, that is both user friendly on-page and technically optimised off-page, while also reflecting the changing rules from search engine providers, including algorithm updates.
Our approach to SEO
We understand how important SEO is for fulfilling an organisation’s success. It builds brand awareness, authority and credibility.
It also has many strands, from content creation through to the technical aspects, making the experience of SEO experts invaluable.
The Challenge
TrackDays.co.uk, an online-based driving experience provider, tasked us with supporting its SEO strategy to boost its online presence, booking numbers and Google ranking
The Solution
- Red Marlin created a full content calendar for multiple online brands within Digital Sports Group’s portfolio, including TrackDays.co.uk, DrivingExperience.com and Experiences.co.uk
- This included idea generation, SEO keyword optimisation, internal linking strategies and copywriting
We can provide a total solution for your SEO needs, encompassing all aspects from keyword research, image optimisation, securing backlinks through to the correct implementation of meta descriptions, and much more.
This activity can also include an audit of your current website and SEO activity.
Our individually tailored solutions will deliver SEO results that will give your organisation improved visibility among its online audiences around the world.
We have:
Knowledge: Our dedicated team comprises SEO, digital marketing, trained journalists and certified marketing and PR professionals, meaning we can provide a multi-disciplined approach.
Experience: As a dedicated automotive PR and marketing agency, we have over 100 years’ combined experience, including in SEO, digital marketing and content creation.
Vision: We provide a bespoke approach to your SEO requirements that encompasses technical SEO, content audits, site migrations and performance reporting, and much more. A combined approach ensures it aligns with your wider marketing strategy.
Why choose Red Marlin for SEO?
What’s included in our SEO ?
SEO is key to the success of an organisation as, ultimately, it promotes visibility and credibility online.
Ranking above competitors in search results is not achieved by luck, it requires a multi-disciplinary approach that evolves over time.
Our SEO services include, but are not limited to:
- Full consultation to understand your SEO objectives and wider business strategy
- An audit of your current SEO activity followed by a recommended plan of activity
- Complete project management of your SEO requirements, including the development of a content calendar
- Ongoing SEO maintenance with proactive suggestions
Automotive SEO (Search Engine Optimisation) FAQs
Get started with SEO today
We have a dedicated team of professionals with skills across the SEO spectrum, from technical SEO through to content creation.
If your organisation needs our SEO expertise to help boost your business, then we’d love to hear from you.
For a free consultation, no obligation chat, you can get in touch with us here.