Road Safety

How we can help

The UK has some of the safest roads in the world and we’re incredibly proud to have played a part in helping make our roads safer and save lives.

Having campaigned on behalf of leading road safety charities for a number of years, we have an extensive network of contacts including government agencies, emergency service professionals, road safety partnerships and a host of commercial organisations.

Over the years we’ve taken tyre safety messages to millions of people, from collaborating with police forces and the Highways Agency to spreading the message through schools and world famous Chelsea Football Club.

Our ability to navigate the key issues and create compelling campaigns which capture media attention at the highest levels can support your road safety initiatives.

See our case studies below to find out more about our work in promoting tyre safety.

Road safety

Case studies

Man taking drugs
IAM RoadSmart – Drug-driving campaign
IAM LOGO (web)
IAM RoadSmart maternity cover – Road Safety
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IAM RoadSmart driver distraction study – Road Safety