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Automotive Events
In a post Covid world, the re-emergence of physical events for the automotive industry, including motor manufacturers, technology developers, startups and those in the supply chain, has taken on a whole new importance.
While there are lots of ways to communicate digitally, there’s often no substitute for interaction at a physical level, where meaningful conversations take place, and people make time for each other.
Events, such as exhibiting at a major venue or holding a product launch for an invited audience, give the opportunity to interact with attendees on a personal level and receive immediate feedback.
They also provide the ideal platform to demonstrate a physical product that can be touched and felt, or convey abstract and technical messages that might get lost in a digital environment.
Whether a trade day, industry conference, media day or major public show, our expertise has maximised the exposure opportunities for clients across the automotive sector, helping to raise their profile, generate new leads and engage with new audiences.
Why events matter in the automotive industry
The automotive industry has long had a close affinity with physical events, from globally renowned motor shows, where new cars are launched, to festivals of speed that attract enthusiasts of all ages.
Some events are open to the public, while others are trade only, some events have a widespread appeal while others are limited to a niche audience.
Whatever their goal, events are important because they provide the opportunity to make an instant, and lasting, impression with attendees.
This makes it vitally important for businesses to know which events are relevant for them to participate in, so they are engaging with their target market and making the most of additional opportunities that accompany events, such as networking, VIP breakfast/dinner invites or 1-to-1 introductions.
Likewise, if it’s an event they are holding themselves, then knowing who to invite could make the difference between it being a success or failure.
We appreciate that being an exhibitor, or hosting a stand-alone event, can be a big commitment on finances and time.
When every penny counts, we will ensure all event opportunities are maximised beforehand, during and afterwards, including sourcing speaking opportunities, providing data capture, live social media streaming, arranging press interviews and compiling media packs.
Our approach to events
Automotive events are a key element to many automotive business’s PR and marketing strategy.
They provide an important way to showcase new products, raise a company’s profile, meet key personnel, engage with stakeholders, and much more.
We recognise that each event is different, so must be treated with the importance it deserves.
The Challenge
To promote the UK as a leading location for the development of advanced automotive and low carbon technologies through the UK pavilions at key international automotive technology events.
The Solution
- Communications strategy developed for pre, during and post events
- Media relations targeting UK and overseas business, automotive industry and technology press highlighting the APC attendance at UK pavilions
- Event specific liaison with multiple advanced automotive technology specialists to translate and tell their stories in a media-friendly style
- Event social media content planning, production and management
- Media outreach to place stories and generate event interview opportunities
- Providing support for UK Embassy media teams overseas
We are your one-stop shop for event services covering everything from location vetting, to post event follow up. Our turnkey solution is ready to deliver the event you’ve envisaged. Having the reassurance offered by our skill and passion, your event will fill the potential it was designed for.
We have:
- Experience: For more than 15 years we have supported clients at events in the UK and beyond, being a trusted partner to help them achieve their goals, whether that’s increasing brand awareness, launching a new product, or generating business leads.
- Knowledge: We understand the subtle differences between the various exhibitions to exhibit at, such as who’s likely to attend and if that matches your target audience.
- Creativity: From assisting with stand design and build, through to sourcing speaking opportunities and maximising networking events, and more, our event experience offers invaluable insights and creativity to make the most of your investment.
Why choose Red Marlin for events?
What’s included in our events ?
We appreciate that your event requirements require a bespoke approach to maximise its potential.
Whether it’s exhibiting at a major trade or consumer show, or hosting your own event, our services are fully scalable to suit your needs.
Our event services include, but are not limited to:
- Full consultation to understand event objectives
- Liaising with event organisers and the media
- Full media relations, including interview opportunities, press releases and media packs
- Social media management including live streaming
- Stand design and creation
- Sourcing speaking and networking opportunities
- Highlighting other pre, during and post event opportunities including sponsorship and awards
Automotive Events FAQs
Get started with events today
We have been a dedicated event partner to our clients for more than 15 years.
If you’re planning to host an event, or being an exhibitor at a show, and need our expert support, then we’d love to talk.
For a free consultation, no obligation chat, please contact us here.