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Automotive Campaigns
A media campaign is a powerful tool in the automotive industry to influence change.
Planned and implemented with conviction, a communications campaign with a clear purpose and strong call to action can alter opinions, change behaviours, influence legislation and be a huge, positive force for good.
With a big collaborative approach, a PR campaign provides a formidable concentration of activity that can also raise brand awareness and provide a host of media opportunities.
As an award-winning media campaign partner, our proven expertise has harnessed industry wide support for our clients covering a range of campaign objectives such as improving road safety, making a real impact on the media landscape and influencing change in the corridors of power.
Why campaigns matter in the automotive industry
The automotive industry has the collective power to make things happen, whether that’s improving road safety or putting pressure on authorities to improve the state of the UK’s roads.
However, organisations can often struggle to make a widespread change or impact on a particular issue on their own, hence the need for collaboration and professional support when launching a new campaign.
This is especially important in today’s fast changing, and fragmented, media landscape.
We have the experience to get your voice heard, where it matters. Our insight identifies the appropriate channels to reach people, whether that’s through the mainstream media, 1-to-1 conversations with influential journalists or industry figures, or collaborating with other interested parties, such as charities or trusts.
Our campaign methods are proven to get results and have included numerous pieces of media coverage, including on national television and in the national press, together with prompting responses from government and solidifying a commercial partnership between various campaign partners.
As a leader in delivering intelligent and thought-provoking media campaigns, we have the influence to deliver your campaign and get people talking and working together.
Our approach to campaigns
Campaigns are as individual as the causes behind them. Matching the media tone with the desired result needs professional input from experienced PR practitioners.
For more than 15 years, we have successfully delivered communications campaigns for our clients, ranging from alternative low carbon fuels, to motorcycle safety through to drug-driving.
Our methodical planning, and outside-the-box thinking to campaigns, brings results.
We will:
The Challenge
To position leading UK road safety charity, IAM RoadSmart, as a leading voice on the issue of drug-driving.
The Solution
- Commissioned a survey of 2,000+ motorists to generate media stories
- Created and distributed four targeted press releases, focused on issues for both illegal and prescription drug use when driving
- Organised a campaign broadcast day with briefings for key spokespeople and media
- Engaged key government stakeholders
We are a highly experienced automotive PR and marketing agency, with a proven track record of delivering high impact media campaigns for our clients.
We have:
Knowledge – Years of experience supporting clients with their campaigns means we know who to talk to, how to position tone of voice and how to create a clear and powerful call to action.
Connections – We’ve built relationships with trusted contacts across the media landscape, as well as within charitable organisations, industry associations, and other associated parties.
Can do attitude – A powerful mix of a methodical approach combined with innovative thinking, ensures our media campaigns stand out from the crowd.
Creativity – Our media relations for campaigns extends to broadcast days, live webinar hosting, research with target audiences, and social media strategy.
Credentials – We are an award-winning agency for our media campaign work.
Why choose Red Marlin for campaigns?
What’s included in our campaigns ?
We appreciate that each media campaign is different and has its own unique challenges.
Whether it’s petitioning for a change at governmental level, raising awareness of a road safety topic or prompting change among consumers, our services are fully scalable to suit your campaign needs.
Our campaign services include, but are not limited to:
- Full consultation to understand campaign objectives
- Defining a clear set of goals from the outset
- Creating assets that can be used in the media campaign and beyond, such as infographics and white papers
- Providing a turnkey solution with individual elements adapted to maximise campaign requirements
- Social media management
- Highlighting other pre, during and post campaign opportunities, including influencer outreach
Automotive Campaigns FAQs
There is no fixed amount for a campaign as all campaigns are different and use different resources for various amounts of time. If employing a specialist PR agency, such as us, then there is no additional cost for earned media, which is independent press coverage published by a third party gained through unpaid means. By providing an indication of your budget from the outset, we can propose a series of realistic campaign activities which deliver the best return on your investment.
From the outset, it’s recommended to have a clear timeline of when the campaign starts and finishes so that KPIs can be evaluated. However, the major benefit of a campaign is that its long-lasting impact can be felt for months and years, providing additional associated PR activity as part of an overall media relations strategy.
No, you don’t. Independent press coverage published by a third party is called earned media, which is gained through non-paid means. This is opposite to paid media, such as advertising. However, press coverage is only part of the output, as it’s about creating change and starting meaningful conversations.
A campaign is a very focused burst of activity around a single theme or issue, which will often include many different elements and partners. It provides a raft of communications methods, such as press releases and interview opportunities, plus a range of communications channels, including TV, radio and newspapers, plus social media. Other “normal PR” may provide a regular, more steady cadence of activity across a wide range of topics and issues.
Yes, it can be when managed properly, including having a clear understanding of its objectives and KPIs. A campaign also provides plenty of PR opportunities, such as press releases, press interviews and in-depth articles. This makes it particularly ideal for non-profit organisations, charities and others in the public domain with a singular cause looking to change attitudes and further their agenda.
While there’s no guarantee a campaign will change government policy, a strong message that is a force for good, conveyed with conviction, has the power to influence key stakeholders. We have first-hand experience of this through our work which saw a government petition, driven by public awareness from our press activity, reach over 11,000 signatures, thereby prompting a response from government.
Campaigns, while often run by charities to raise awareness for a cause, are not limited to charities. They can be run by any organisation, business or individual wanting to influence change for their cause. Campaigns can also help support commercial partnerships between charities and companies.
Get started with campaigns today
For more than 15 years, we have been a dedicated media campaign partner to our clients.
If you’re looking to highlight a particular cause through a campaign, and require our professional support, then we’d love to talk.