IAM RoadSmart

To position leading UK road safety charity, IAM RoadSmart, as a leading voice on the issue of drug-driving.

Commissioned a survey of 2,000+ motorists to generate media stories
Created and distributed four targeted press releases, focused on issues for both illegal and prescription drug use when driving
Organised a campaign broadcast day with briefings for key spokespeople and media
Engaged key government stakeholders

100+ media cuttings, with 160 million reach, putting drug-driving high on the media agenda for a 3-month period
12+ TV and radio interviews reaching 50 million, including Sky and BBC
Engaged MPs from across the House, leading to a question raised in the House of Lords