Tyresafe

Service Type: full service marketing support

The Challenge

To provide marketing support for TyreSafe’s annual Tyre Safety Month promoting tyre safety and driver awareness in the UK.

The Solution

  • Developed and executed campaign concepts with supporting print and digital materials
  • Generated news stories for automotive trade and consumer media across multiple channels
  • Managed campaign video and coordinated advance media and industry briefing

The Results

  • Coverage on BBC News and ITV Good Morning Britain
  • Record levels of media coverage achieved
  • 38% reduction in tyre-related casualties

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