Retro Automotive

Service Type: International Media Coverage

The Challenge

To publicise a bespoke project vehicle for F1 driver Lando Norris and attract commissions from high-net-worth clients globally.

The Solution

  • Created a high-impact, timely press release coinciding with the vehicle delivery
  • Targeted global media contacts to ensure widespread exposure
  • Highlighted the uniqueness and story behind the project

The Results

  • 100+ pieces of international media coverage, including MSN, The Sun, and The Sunday Times
  • Story reached 217 million people worldwide across multiple countries
  • Significant boost in web traffic, enquiries, and brand awareness

Image Gallery

Specialist classic Land Rover restorers, Retro Automotive, were commissioned to create a unique car for Formula 1 racing driver, Lando Norris
Retro Automotive commissioned Red Marlin to publicise a project vehicle it had completed for Formula 1 driver, Lando Norris
Specialist classic Land Rover restorers, Retro Automotive, commissioned Red Marlin to publicise a project vehicle it had completed for Formula 1 driver, Lando Norris

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