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Automotive Videography
Videography has a crucial role to play in the automotive industry, a sector where video content can help convey the emotion of driving a new car or explain the complex technologies being developed by Tier 1s and system suppliers.
Additionally, in a global marketplace, videography can help overcome language barriers, while also being adaptable to be used across various platforms including websites and social media, plus various devices such as laptops and mobile phones.
Edited appropriately, video can be optimised for different uses, such as incorporated into emails, shown at events, or for business pitches, giving further use and ROI on your investment.
We’ve been a dedicated PR and marketing partner to automotive organisations for many years, and have a highly experienced videographer to deliver the messaging you require.
Why videography matters in the automotive industry
The automotive industry lends itself to videography with many products and facilities that can be shown in their best light through moving imagery.
From the unveiling of a concept vehicle, putting a car to the test on the track, to demonstrating an abstract idea or complex new technology, video has the power to convey a controlled message that can be concise, full of creativity, informative and useful.
We’ve worked with a wide variety of automotive organisations, both business to consumer (B2C) and business to business (B2B), across many sectors including road safety, lifestyle, future mobility, classic cars and aftermarket, where videography has the ability to make a positive and lasting impact.
Our approach to videography
Videography is a key element in the marketing mix, which can be used as a stand-alone tool or incorporated elsewhere into your other communications.
Videos can shine a light on your organisation’s goals and aspirations, requiring professional input to produce attention grabbing and visually appealing content, enhancing your brand and customer appeal.
The Challenge
To showcase where funding had benefited technology developers, thereby encouraging further technology developers to apply for funding, ultimately promoting the UK as a leading location for the development of advanced automotive and low carbon technologies.
The Solution
- Worked closely with the APC, tech suppliers and developers to research and identify the most appropriate case studies to highlight the benefits of funding
- Conducted pre-recording interviews with case studies to establish key messaging
- Managed all recording processes, including conducting talking heads interviews with multi-camera set up
- Undertook all editing, thereby delivering multiple versions of each video, such as social media snippets through to footage appropriate for trade shows
We can provide a one-stop shop for your videography requirements, from pre-production to post-production.
Our bespoke videography service will produce imagery that is engaging and visually stunning.
We have:
- Vision – Through storyboarding, our team will map out and produce the style of video that can be used on the relevant channels.
- Independence – We’re an independent automotive PR agency and not tied to any third parties, so will ensure that the video produced provides the maximum return on investment.
- Passion – Our dedicated team of digital marketing, trained journalists, certified marketing and PR professionals and videographer, delivers a powerful mix of content creators with a creative flair.
Why choose Red Marlin for videography?
What’s included in our videography ?
Our videography services include, but are not limited to:
- Scripting to ensure accurate delivery of your key messages in an engaging manner, as well as any briefing for spokespeople when needed
- Project managing the full video shoot including lighting, sound and other equipment as required
- Editing and carrying out all post-production activities to deliver a turnkey video project solution
- Packaging the videography for appropriate reuse as, and when, required
Automotive Videography FAQs
Get started with videography today
We understand the importance of videography for the automotive industry, and have a dedicated team of professionals to help bring your brand to life.
If your organisation needs our videography expertise to help drive your business forward, then we’d love to talk.
For a free consultation, no obligation chat, please get in touch with us here.