Silverstone Auctions

Service Type: Event PR

The Challenge

Promote Silverstone Auctions’ Porsche and September Sales at the new Dallas Burton Polo Club venue.

The Solution

  • Conducted a rigorous PR campaign targeting classic, automotive, local, and national press
  • Ran social media campaigns and created promotional videos to attract vendors, buyers, and visitors
  • Introduced exclusive PCGB members area, champagne reception, live polo display, and live auction social media feed

The Results

  • BBC Breaking News feature and 220+ press cuttings
  • Over 100,000 video views and 3.5 million social media reach
  • Activity help achieve two new world record sale prices at auction

Image Gallery

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