Yokohama - Wheels & Tyres

Service Type: full service

The Challenge

Ensure Yokohama stands out in the trade press and remains front of mind within the industry.

The Solution

  • Regular product news, feature targeting, and media visits at events
  • Creation of industry award entries and sponsorship activations
  • On-event PR support and development of digital assets including videos and infographics

The Results

  • Multiple award wins from key industry bodies
  • Consistent news and product coverage in trade press
  • Enhanced brand awareness through Chelsea FC and Silverstone Classic partnerships, plus PR at trade shows

Image Gallery

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