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Automotive Digital Advertising
Today’s world is increasingly digital, especially in the automotive industry, making digital advertising a vital component in promoting any business.
Digital advertising encompasses many different aspects from paid search advertising, video content, web banners, Google Ads, email marketing, to social media ads and much, much more. Advertisers now also have a vast range of platforms where they can deliver these ads, including websites and mobile apps.
With such an available choice, having an experienced digital advertising partner by your side can pay dividends in optimising all online opportunities, delivering the maximum return on investment.
We’ve a dedicated team of PR and SEO professionals, videographer, trained journalists and certified marketing experts, providing a collaborative approach to our digital advertising services that help you make an impact.
Why digital advertising matters in the automotive industry
The importance of digital advertising, with its guaranteed placement and optimised content, across all sectors of the automotive industry, should not be underestimated.
It provides a whole range of benefits, such as allowing organisations to reach a vast audience, track campaigns in real time, target specific demographics and measure the results.
Additionally, digital advertising can be cost-effective, allow versatility with designs and is quick to implement, while also providing greater customer engagement through personalisation, ultimately giving an organisation a competitive edge.
Digital advertising, by its very nature, provides the platforms for multi-media content, such as videos and infographics, which can be highly engaging for audiences.
We appreciate the utmost relevance that digital advertising plays in the automotive industry, utilising our sector expertise and media prowess to deliver tangible results.
Our approach to digital advertising
We understand how digital advertising is shaping online behaviour like never before. The power of consumers making purchasing decisions through clicks means being visible is essential for automotive organisations to thrive.
Given the importance of digital advertising, it requires a multi-disciplinary approach:
We will:
The Challenge
To generate sales enquiries and leads for one of Pro-Align’s entry level Hunter four-wheel alignment systems, targeting UK independent workshop owners and decision makers through the use of social media.
The Solution
- Creation and optimisation of a business page on Facebook to give the company a presence on the platform
- Design and post organic content to create general awareness and interest about the company, supporting the paid campaign
- Creative development and one week’s testing of three Facebook ad campaigns to evaluate the most effective creative solution
- Rollout of the most successful campaign for a three week period
- Leads passed on daily to Pro-Align’s sales team to actively pursue
Our one-stop shop for digital advertising is supported by a dedicated and professional team of PR and marketing professionals, including SEO experts and content creators.
Providing a bespoke solution will elevate digital advertising content that places your organisation on the right platforms, in front of the right audiences.
We have:
Experience: Our dedicated and passionate team comprises ex-journalists, certified marketing professionals, a graphic designer, videographer and a digital marketing and SEO consultant.
Independence: We’re an independent automotive PR agency and not tied to any platforms, meaning our advice is always impartial and designed to drive your business goals, not our bottom line. While we are independent, we also have close contacts with a wide range of publishers to help secure the best rates.
Knowledge: We understand the importance of the digital advertising landscape and how engaging content can drive traffic to a website or social media site and, ultimately, ensure long-term success for a business. As such, our digital advertising is full of creativity, and totally unique for your needs.
Why choose Red Marlin for digital advertising?
What’s included in our digital advertising ?
Digital advertising comprises many aspects from email marketing, to banner designs, to video content, to content creation, and much more.
Our bespoke solutions for digital advertising are implemented to help meet your individual requirements, and are tailored for maximum impact on the platforms where they will appear.
Our digital advertising services include, but are not limited to:
- Full consultation to understand your digital advertising objectives and wider business strategy
- Digital advertising asset creation for the maximum return on investment
- Liaison with third parties to secure digital advertising at the best rate
- A one-stop shop that encompasses all aspects of digital advertising
- Access to our professional team of content creators
- Reporting of results to allow for data driven decisions
Automotive Digital Advertising FAQs
Get started with digital advertising today
Our dedicated and professional team has many years’ experience across the various disciplines of PR and marketing, enabling digital advertising content to be created that is suited for the platform and purpose it has been designed for.
If your organisation needs help or advice with digital advertising, then we’d love to hear from you.
For a free consultation, no obligation chat, you can get in touch with us here.