Yokohama

Service Type: CSR campaign

The Challenge

Support Yokohama in promoting tyre safety activities to educate motorists on tyre safety and legality.

The Solution

  • Leveraged Yokohama’s partnerships with Chelsea FC and MK Dons to boost awareness
  • Managed campaign videos and automotive trade PR
  • Coordinated support from Chelsea FC and MK Dons and submitted awards entries

The Results

  • Over 750,000 estimated annual campaign reach with year-on-year growth
  • Achieved 3 consecutive TyreSafe award wins
  • Facilitated Chelsea FC’s sign-up as the first Premier League member for TyreSafe

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