Yokohama

Service Type: Awards & Sponsorship, Media Relations, Social Media

The Challenge

Maximise exposure for Yokohama as the new tyre partner of the Silverstone Classic.

The Solution

  • Activated sponsorship through multiple festival activities and displayed historic road and race cars on the Yokohama stand
  • Showcased tyre range with exclusive new product previews and promoted the interactive Chelsea Skills Zone
  • Hosted press with hospitality, supported by PR and photography

The Results

  • Reached over 100,000 festival attendees and appeared on ITV4 Silverstone Classic coverage
  • Multiple trophy presentations and exclusive Supercar Paddock video with YouTuber Adam C
  • Strong social media presence, hosted hundreds of families at Chelsea Skills Zone, and secured PR coverage in tyre trade press

Image Gallery

Red Marlin Yokohama Silverstone Classic
Red-Marlin-Yokohama-Silverstone-Classic
Red Marlin Silverstone Classic 2019 89 BANKS Andrew, GB, BANKS Max, GB, McLaren M6B
Red Marlin Silverstone Classic 2019 Podium
Red Marlin Silverstone Classic
Red Marlin Silverstone Classic

Related Case Studies

Red Marlin, Spark EV Technology EV's
Spark EV Technology: Social Media Lead Gen
Red Marlin-Secondmind
Secondmind: Brand Awareness & Positioning
Red Marlin Pro-Align
Pro-Align: Social Media Sales Campaign