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Archive for October 2016
21 things I learned at the #MIPAA Annual Conference 2016
Last week I trundled off to Volkswagens National Learning Centre in leafy Buckinghamshire for my first MIPAA annual conference. This year’s theme was ‘big stories’ and it focused on some of the most important issues facing comms and the automotive industry. It was a brilliantly organised event packed full of good stuff, and for me,…
Read MoreBuild your brand with earned media, not paid media
There’s never been a better time to generate awareness and growth for brands without the need, and expense, of traditional advertising. There’s a wealth of options out there, from quality PR, content creation, storytelling, social and digital media and e-marketing that all offer far more cost effective ways to grow a business. Frankly, a paid…
Read MoreRed Marlin moves into the fast lane with latest appointment
Nathalie McGloin Racing has appointed specialist automotive PR and digital agency, Red Marlin to drive media exposure and sponsorship for its Porsche Club racing driver and inspirational speaker, Nathalie McGloin. The agreement comes at an exciting time for Nathalie who has just completed her second race season competing as the only female quadriplegic racing driver…
Read MoreOur favourite PR stunts of all time – and why they worked
While scrolling through your social media feeds in the last few weeks, the news of two creepy twins wandering around London may have caught your attention. The masked children dressed in scarecrow like outfits were spotted at tourist hotspots including Finsbury Park Tube Station, Buckingham Palace and Hamley’s Toy Store, minding their own business and…
Read MoreBrand image, getting it right (or wrong in these cases)
In September the automotive industry was met with the announcement of the new SEAT Mii by COSMOPOLITAN a car “exclusively designed for women everywhere”, which resulted in a major media backlash. With the promise of a car that is “the perfect car for confident, independent, active young women who are really going places” and “a…
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