As you heard last week, we were in attendance at Classic Car Auctions for their final sale of 2018 at the Warwickshire Event Centre at the weekend. Red Marlin provided on site PR and social media support throughout the sale. Mulled wine, mince pies and hot chocolate were on offer throughout the day with Christmas [...]
Did you also get the feeling that Black Friday was a damp squib? While Brits had been expected to spend £1.5 billion snapping up bargains, it is estimated that the figure was lower than that and below than that spent in 2017. Does that mean that Black Friday has fizzled out in the UK as [...]
At this time of year don’t you just hate going to work in the dark and then returning home in the dark. On the plus side, Christmas is just around the corner. Another reason to be cheerful is positive news stories. After all, who doesn’t enjoy the ‘It’s not all doom and gloom’ segment in [...]
We’ve all had the dreaded writer’s block at some point, that moment when you just can’t think of what to say next (see our tips on beating it here). But what happens if you’ve no idea where to start? Every idea you come up with has either been done before or makes no sense. Where [...]
This is the second instalment from Red Marlin advising how to approach and handle the media. If you missed the first part then take a look at: https://www.redmarlin.co.uk/first-contact/ Today’s insight centres on how trust and openness are to be embraced and not feared. Reputation A good reputation can take years to build but seconds to [...]
This week’s two-part instalment from Red Marlin on how to maximise your PR activity looks at how to approach the media. Contrary to what many people believe, the vast, vast majority of the media are not out to get you with a hatchet job but instead use their professionalism to be fair and objective. The [...]
This is the second instalment from Red Marlin showing how some simple planning ahead can make a big difference in the success of your PR activity. If you missed the first part then take a look at: https://www.redmarlin.co.uk/thinking-of-a-master-plan/ Today’s insight highlights how to make the most of forward feature opportunities and how important brainstorming sessions [...]
When time is of the essence, planning ahead with your PR activity can pay dividends. Indeed, life is complicated enough without making it worse, so a little time spent planning can help save a lot of time further down the road. Today’s article looks at two factors to consider, with more this Thursday, so stay [...]
This is the second instalment of ‘What’s in your toolkit?’ following on from Tuesday’s edition. The last article previously looked at surveys, infographics and awards, check it out: https://www.redmarlin.co.uk/whats-in-your-toolkit/ Today, attention focuses on how case studies, delivering on various platforms and a call to action can give an extra string to your bow. The case [...]
Today’s article on how to maximise your PR highlights some extra resources available to give your activity a boost! While a well-written, interesting and factually correct press release stands every chance of achieving media coverage, there are tactics available which can be used to make it even more successful. The second instalment of ‘What’s in [...]
