Spotting a newsworthy story

Unsure what to talk about? Every company has a story to tell. The skill lies in sorting out the wheat from the chaff and focussing your PR on newsworthy stories. Really think about what you are putting out into the media domain and take a look at these 5 pointers to help you understand what…

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The importance of voice search

It’s good to talk. Well, it certainly is given the importance of voice search as consumers increasingly look for what they need through the power of the spoken word through a mobile device. In fact, some of the numbers associated with the rise of voice search are quite staggering. Research suggests that almost half of…

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