Heads up for a great headline

Coming from a journalistic background, there’s nothing I like better than writing (or reading) a witty headline. Indeed, headlines sell newspapers, so a great headline can make or break a story. ‘Freddie Starr Ate My Hamster’ from The Sun in 1986 is no doubt a classic. Other headlines are more infamous but still live long…

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Call it what you want, it’s all the same to us

There are so many labels bandied about these days for what used to be called PR, it’s understandable that so many businesses get a little confused. And worse, it’s tempting to start compartmentalising communications strategies: “this group does PR”, “That’s the digital department”, and “that lot over there deal with social”. There’s nothing wrong in…

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Red Marlin ‘hooks’ two new account managers

Leamington Spa based public relations agency Red Marlin has appointed two new account managers to further enhance its reputation as one of the UK’s leading automotive specialists. Joining on the same day, David Campbell and Chris Box will manage some of Red Marlin’s most high profile clients who benefit from the agency’s expertise in digital…

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