Archive for February 2014

Electric vehicles – in their short lives as part of the mainstream automotive scene they’ve not exactly enjoyed the best PR. Expensive, often weird-looking and hobbled by limited range, lengthy charging times and scant opportunities to plug them in, many motorists have given them one look and quickly turned their attention back to the comforting…

Regardless of whether this year’s BRITS managed to inject some va va voom into the increasingly monotone music awards, there was one particular highlight that both PR pros and social media marketers should take note off. As further confirmation of the publicity generating power of social media, and particularly Twitter, the Brit Awards 2014 generated…

There’s a BRITS theme to this week’s PR Hits & Misses. A host of PR gold, as well as PR disasters, were on show at the awards hosted at London’s O2 last night. In fact the build up to the ceremony was probably more exciting than the evening itself! Here’s our pick of some of…

One of Britain’s best loved sports car marques celebrates its 90th anniversary this year but in spite of returning from the abyss in 2006 the future does not seem particularly rosy for MG. Since making a return to the UK’s dealer forecourts, MG has not so much made a splash with the car buying public…

A quiet week for PR mishaps as well as PR gold but, as always, there’s some gems that we thought were worth sharing! Hit BBC Radio BBC Radio teams are celebrating this week, particularly Nick Grimshaw, who appears to have reversed the audience decline following Chris Moyles’ departure adding an extra 700,000 listeners over the…