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Archive for August 2020
Why your PR team is crucial in your social media strategy and delivery
Public relations and social media go hand-in-hand, just like cheese and biscuits and fish and chips! Indeed, in today’s world they are totally entwined. While public relations has many benefits away from social media, it should also be used across the various online channels when appropriate. More importantly it should be used as part of any social media strategy and…
Read MoreWhy forward features are your forgotten friend
A little forward planning can go a long way, especially when it comes to forward features, of course. Indeed, no matter what sector you work in, there’s a high probability that it has a variety of trade magazines relating to that particular market segment, and more importantly, appealing directly to many of the people you need to be in front of. …
Read MoreHow to keep a PR campaign fresh after multiple years
At first glance it might appear a daunting prospect to keep a PR campaign fresh for a number of years. Far from it, the longer the campaign then the more opportunities to think differently and try new approaches to constantly give it a fresh impetus. Below are just a few ways to do this. Different…
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