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Archive for July 2017
Social Media Engagement – Does anyone really care?
PR is so much about social media these days, and there’s one metric we’re all chasing: Engagement. Likes, comments, follows, re-tweets, shares – all these measurements are becoming the lifeblood of what we do. To get our audience involved with our brands the common advice is to produce ‘engaging content’, but in our current era…
Read MoreIs Amazon the future of selling cars?
There’s no doubt that ‘digital’ is reshaping the automotive industry, and retail in particular is undergoing a transformation. Recently we’ve seen the first Rockar ‘digital stores’ cropping up in shopping centers offering ‘the new way to buy a car’, adopted by the likes of Hyundai, Jaguar Land Rover and Audi. The digital stores swap spacious,…
Read MoreHow a global brand like BMW maintains brand presence online
The social media and online landscape is ever-evolving. Latest figures show that there are over 3.7 billion internet users worldwide; nearly half of the world’s population. Brands know that the online audience is only going to get bigger. But a greater audience brings greater competition, with brands all vying for attention across a number of…
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