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Archive for February 2013
Forever friends? How to choose the right PR agency
With a business environment that’s more competitive and challenging than ever, it’s no time to dismiss the value that PR and marketing services can bring. For businesses large and small brand loyalty is being challenged, customers are becoming increasingly fickle and are after the best deal or the most innovative product. Creating and honing a…
Read MoreRed Marlin plays it ‘cool’ for new account win
Specialist automotive public relations agency Red Marlin has engineered another account win with the news that Evans Waterless Engine Coolants is the latest aftermarket business to employ its marketing communications expertise. While Evans has its own experienced in-house PR and marketing team, it decided that an ‘outside’ perspective would enhance the promotion of the arrival…
Read MoreCelebrity complications
Another accused sportsman and another sponsorship dilemma for Nike. But this time the decision to drop a global star as a brand ambassador was not taken with so much deliberation. In light of recent allegations against Oscar Pistorious, Nike have announced that they are ending their association with the South African athlete. A statement from…
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