There’s no hidden agenda in effective communications

Really useful PR can be as much about a subtle approach that takes time to be different as that of generating an immediate big bang having had serious amounts of cash thrown at it. Everyone wants their voice to be heard above the noise but often high-profile, short-term exposure needs to be complimented with a…

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There’s an art to staying cool on-line

Each year we all know that summer will come eventually but many are guilty of waiting for the heat wave to arrive before hiring an air-con unit. By the time it’s been delivered, often it’s too late the weather reverts back to milder, more temperate conditions. While the air conditioning analogy might be a bit…

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