Top 5 tips: common PR mistakes to avoid

Nobody’s perfect – not even us! Mistakes are an inevitable part of life and when they happen the best you can do is learn from the experience and make sure you avoid a repeat in the future. However some PR efforts are hamstrung by common mistakes that, although they may not appear to be significant…

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Record results for Red Marlin client

Red Marlin auction success

Global media coverage generated by Red Marlin has helped one of its automotive clients achieve a record-breaking, year-end finale. Promotion of Silverstone Auctions’ classic car sale the NEC Classic Motor Show was handled by the Warwickshire PR and communications agency, with substantial pre-event media coverage and online buzz generated around the globe. Such was the…

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Is the traditional print press really dead?

Far from it and here’s why. People tend to trust what they see much more in print than what they read on-line, which can be edited or erased within seconds (easy come, easy go!). Additionally, print has a longevity and while it most certainly doesn’t have a flawless reputation, people still appear to have more…

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