Archive for November 2013
Top 5 tips: common PR mistakes to avoid
Nobody’s perfect – not even us! Mistakes are an inevitable part of life and when they happen the best you can do is learn from the experience and make sure you avoid a repeat in the future. However some PR efforts are hamstrung by common mistakes that, although they may not appear to be significant…
Read MoreRecord results for Red Marlin client
Global media coverage generated by Red Marlin has helped one of its automotive clients achieve a record-breaking, year-end finale. Promotion of Silverstone Auctions’ classic car sale the NEC Classic Motor Show was handled by the Warwickshire PR and communications agency, with substantial pre-event media coverage and online buzz generated around the globe. Such was the…
Read MoreIs the traditional print press really dead?
Far from it and here’s why. People tend to trust what they see much more in print than what they read on-line, which can be edited or erased within seconds (easy come, easy go!). Additionally, print has a longevity and while it most certainly doesn’t have a flawless reputation, people still appear to have more…
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