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Archive for May 2020
What is brand authenticity?
There are various aspects to brand authenticity, but centrally it means that a brand should be faithful to itself, be open and honest and treat its customers with respect and integrity. The brand can also have a caring and responsible ethos, which in turn, enables its clientele to be true to their own beliefs. Alternatively,…
Read MoreAnd the winner is… you! Top tips for writing an award entry
Red Marlin is no stranger to researching, writing, managing and submitting winning award entries on behalf of our clients. However, while many awards have been postponed or cancelled due to current circumstances, there will come a time when once again they play an important role in recognising and celebrating the successes of organisations and individuals…
Read MoreA drive down memory lane
It’s been revealed that traffic levels are reducing to early 1970s levels as a result of the current lockdown. In these uncertain times, looking back can provide a sense of reassurance and also remind us that things we once took for granted we will never take for granted again. However, for those not old enough…
Read MoreTop coverage – April 2020
Every month we compile a list of our highlight PR results achieved for our clients. The automotive industry has a wide appeal across a huge variety of news outlets. This can be seen in the mix of press coverage we’ve achieved for our clients in April, from national newspapers to regional news, luxury lifestyle and…
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