Silly season offers sensible opportunities

By Red Marlin | July 31, 2013

If you’ve not heard of the expression silly season, then it’s a phrase to explain how in the summer months exaggerated news stories about frivolous matters are used for want of any real news. You know the sort of thing. Stories that wouldn’t normally stand a chance of appearing are now making the headlines, from…

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The winning formula

By Red Marlin | July 17, 2013

It’s a curious thing. In spite of more than a few years of economic gloom, wet summers and shouts of ‘Broken Britain’, brand UK seems to be on a bit of a roll. Take our recent sporting success. Last year’s Olympic Games were hailed as an organisational and sporting triumph and provided fantastic PR for…

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Squeeze until the pips squeak

By Red Marlin | July 3, 2013

If you’ve got a story to tell then it stands to reason that you want as many people as possible to hear it. The great news is that in today’s digital age you don’t just have one bite of the apple to get your message across, instead you can munch on the apple to your…

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