Skip to content
Archive for January 2014
Is the ASA off it’s head?
Marketing, cycling and road safety are three areas which interest me greatly, so it’s no great surprise that today’s news of an advert promoting cycling in Scotland being banned by the Advertising Standards Authority got my attention. As a keen cyclist, I’m fully in support of getting people out of their cars and onto their…
Read MoreRed Marlin January PR award
The nation had been on tenterhooks for months – years, even. How had he done it? Who had helped him? Where had he been since then? How would he reintroduce himself? Yes, January 2014 saw the hit BBC drama Sherlock return to our screens, promising to reveal the secret to how the rebooted detective had…
Read MoreOne for the road?
With our involvement in many road safety campaigns, the opening of the first pub at a motorway services today with its prospect of drink driving certainly caught our attention. It’s widely accepted that alcohol and driving don’t mix so it does come as a bit of a surprise that a license was granted in the…
Read MoreCars, cars, cars. What’s going to be big in 2014?
2013 was exciting, interesting as well as a challenging year for the automotive world. It was the year that new cars sales in Britain rocketed, fuel prices soared and Aston Martin celebrated 100 years of building some of the most beautiful sports cars. But what’s in store for the motoring world over the coming 12…
Read MoreWriting a knockout first paragraph
So – you’ve got the basis of your story, you know who you want to tell and you’ve briefed spokespeople in case anyone requests a follow-up interview. Now all you need to do is write the press release announcing your news. That’s the easy part, right? The answer is yes and no. Yes if you…
Read More