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Archive for August 2013
The final hurdle
Holidays are a great time for reflection; time to pause, take stock and evaluate matters before returning fresh, revitalised and full of enthusiasm again. Having just returned from my summer break, my thoughts this year were not just about challenges at work, but also others I’d set myself, and in particular one I told you…
Read MoreExtra, Extra! Don’t ignore traditional news sources
The digital revolution in the media is well and truly upon us. It’s not the future; it’s the here and now. The automotive world is no exception with AutoTrader recently ending its 36 year run in print by moving purely to digital. With 55% of adults accessing news online, and growing year on year, the…
Read More6 ways to fix the motor trade
At Red Marlin, we’re suckers for fly on the wall docu-soaps and Channel 4’s latest offering, The Dealership, provides some cracking TV viewing. From wet-behind-the-ears trainees, to super-slick salesman with the gift of the gab, there’s no shortage of real characters on display at the Essex used-car dealership. While the show’s great from an entertainment…
Read MoreDoes PR really have a PR problem?
An article made its way around the Twittersphere recently highlighting people’s aversion to public relations professionals and the public’s cynicism surrounding the workings of PR. It was published by an industry bod in response to the first ever National PR Awareness Day – an attempt to improve the reputation of an industry that works to improve…
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