Which social media channel is right for you?

Choosing the right social media channel needn’t be as daunting as finding a needle in a haystack. Just a few simple questions and steps should set you on the right path. And remember that there are many benefits to social media, such as reaching customers and gaining more exposure, so getting it right is vitally…

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Why Google Analytics should be your best friend

Knowledge is power. Having a tool that shows how, for example, a website is performing can be invaluable when embarking on a marketing campaign, launching a new product, promoting a new service, etc. Step forward Google Analytics which is Google’s service that tracks and reports website traffic, among other things. In a nutshell, it gives…

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IAM RoadSmart appoints Red Marlin to complement in-house communications expertise

IAM RoadSmart, the UK’s largest independent road safety charity, has appointed automotive PR specialists, Red Marlin, as a retained agency to complement its in-house communications expertise. Central to IAM RoadSmart’s plans to continue driving road safety forward, now COVID-19 travel restrictions are being eased, the appointment is part of plans to help raise awareness of…

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Top coverage – June 2020

Every month we compile a list of our highlight PR results achieved for our clients. June campaigns included the promotion of two incredible cars for auction with The Market, insightful statistics from YourParkingSpace.co.uk on the potential earnings when renting out driveways as well as the controversial topic of pavement parking, statistics from TrackDays.co.uk revealing a…

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