Why Formula E is so necessary

When Alejandro Agag announced the inception of the world’s first all-electric racing series in 2012, most people would have forgiven you for dismissing the whole concept as a ludicrous farce that was destined to fail. However, after seven series (and albeit with some bumps in the road) the championship has made an undeniable impact on…

Read More

How combining PR and SEO will supercharge your marketing campaign

Some things just belong together: Fish and chips, Batman and Robin, gin and tonic. Meanwhile, some combinations are a little less obvious: pineapple and pizza, socks and sliders, and PR and SEO!  In turn, you could be forgiven for not recognising this dynamic duo at first.  After all, PR is a strategy which dates back over a century, while…

Read More

Going the distance at Le Mans

The epic, world-famous 24 Hours of Le Mans race isn’t just an endurance event for the cars and drivers, it’s a major test of resilience for all team members, whether that’s mechanics or support staff on the inside of the paddock, or fans who attend the race to see the incredible spectacle of cars of…

Read More