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Archive for March 2017
What is ‘Dark Social’ and how does it affect your brand?
Have you ever seen an interesting article or post online, thought of someone else who’d like it, then pasted the link into a message and sent to friend? If yes, you have entered the realms of ‘Dark Social’. Given its name you’d be forgiven for thinking there’s something sinister about it, but the reality is…
Read MoreSeven steps to creating your social media strategy
Everyone knows they should be doing it. We hear the stats every day… “More than 1 billion people use Facebook daily”… “YouTube has over 215 million monthly users”… but where does your business fit in? There are plenty of examples of brands and businesses using social media to its full potential, however we also see…
Read MoreAre we really ready for driverless cars?
The 87th Geneva Motor Show is drawing to a close and as expected, the world biggest catwalk for cars has generated a lot of news. Unsurprisingly, alongside the unveiling of the usual supercar stars such as the gorgeous McLaren 720S and the impressive Aston Martin-Red Bull collaborative, the Valkyrie, there was a lot of talk…
Read MoreSports cars, SUVs and electric power- What we learnt from Geneva 2017
The great and the good of the automotive industry descended on Geneva this week to showcase their latest offerings to Europe and the World. As usual there were some big reveals at the show, with plenty gasps and swooning from motoring media. And who can blame them. This year’s Geneva show highlights just how exciting…
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