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Archive for April 2020
Opportunity to think differently
When circumstances take an unexpected turn, it can be easy to make a rash decision that is regretted in the long term. Indeed, while it might be tempting to reduce investment in marketing, PR and communications, just remember that your competitors are more likely shouting louder and fighting harder to win new business, with an…
Read MoreRNG Classics appoints automotive specialist Red Marlin
Automotive specialist PR agency, Red Marlin, has been appointed by classic car hire experience provider, RNG Classics, as the latest in a series of new client wins. With vast experience in the classic car sector, including classic car insurance and multiple auction houses, Red Marlin will manage RNG Classics’ global PR activity to develop and…
Read MoreDon’t cancel, postpone
When a business suddenly finds itself in the midst of a crisis, there can be a strong desire to suddenly stop everything. From downsizing on staff to cancelling all non-essential activities and costs, the instinctive reaction to press hard on the brakes isn’t always the way to prevent a crash. While some elements of running…
Read MoreMedia matters: Current news opportunities
Even in these unprecedented times many media outlets are still receptive to news stories, forward features and thought-leadership articles. Of course, gauging the mood is the correct thing to do, so striking a balance to help maintain your brand awareness without being insensitive is important. These three approaches could help you do so. Industry specific…
Read MoreTop coverage – March 2020
Every month we compile a list of our highlight PR results achieved for our clients. Despite the national news agenda being heavily dominated by the coronavirus pandemic, this month’s results show that there are still plenty of media opportunities for our clients. March campaigns included the promotion of a museum quality Golf GTI Mark 1…
Read MoreOur new ‘business as usual’….
Some years ago, when I worked in-house at Jaguar Land Rover, I had the pleasure of working with one of the most inspirational PR professionals in my career, he was a chap called Jon Morgan. Something he used to say when the sh*t hit the fan was ‘be that calm leaf on the stormy pond’.…
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