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Archive for June 2020
How to brief a PR agency
Public relations is one of the most cost-effective ways to build brand awareness and credibility through third-party endorsements. To work at its best, a clear set of guidelines, ambitions and goals between the client and an agency is essential from the outset for a mutually beneficial, and long lasting, relationship. Below are just a few…
Read MoreQuality content matters now more than ever
With official statistics showing that online retail sales now make up a third of all transactions, brands need to stand out more than ever through quality online content. Indeed, with reports of record months for website orders as retailers expand their internet presence, businesses ignoring the importance of interesting, informative and topical content for SEO…
Read MoreFinding your voice – why tone matters
Businesses and organisations, like individuals, each have their own personality. From large multi-national corporations, through to small boutique enterprises, from privately owned-businesses to the public sector, all will leave an impression with their own staff, customers, potential clients and other stakeholders through their internal and external communications. Why does it matter? Developing, and maintaining,…
Read MoreWhat’s the difference between PR and advertising?
The above is a question as old as time. Well, not quite, but it’s still a question that is asked and could be for a long time yet, so helpful as ever, we’re going to consider some of the main points. Basics In its basic form, advertising space, whether that’s in newspapers, broadcast or…
Read MoreSo, what is PR?
Whether you know it or not, your life has been influenced by public relations activity, more than likely on a daily basis. From the articles in a newspaper, to online content, to radio interviews, to social media posts, plus more, chances are that public relations has had some involvement in the end product. It begs…
Read MoreTop coverage – May 2020
Every month we compile a list of our highlight PR results achieved for our clients. May campaigns included the promotion of a rare 1981 MGB GT V8 SEC for auction with The Market, research predicting a surge in EV uptake post lockdown from YourParkingSpace.co.uk, and results from DrivingExperience.com showing an increase in under 17s learning…
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