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Archive for June 2013
Press releases and pitching. A year in PR.
Exactly 12 months ago I joined specialist automotive agency Red Marlin Communications in my hometown of Leamington Spa. Following a lengthy search, and a fair share of rejections, an exchange of emails with the boss of a small local agency got me noticed and after a couple of interviews I managed to secure a position…
Read MoreSuccessful PR on a shoestring
An article was making its way round the social media landscape yesterday that caught the attention of the Red Marlin team and got us a bit rattled. The article in question appeared in an American blog called Business Wired. It claims that the financial cost of producing a press release in 2013 is $7,500! Over…
Read MoreGetting social
One of the biggest dilemmas facing both PR and marketing professionals, as well as automotive businesses, is whether or not to engage in social media? One of the old arguments, particularly within the more traditional sections of the automotive world, is that social media is an irrelevant means of marketing. Many are, frankly, confused by…
Read MoreOn target? How to make your PR provide the best ROI
Wondering why your business’s PR and marketing activities aren’t providing the best ROI? You may as well throw your money down the drain if there isn’t a proper strategy behind your PR activities. Good PR isn’t just a question of shouting the loudest. At Red Marlin we prefer a more measured approach. The key is…
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