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Archive for October 2012
Stand by your man?
If we are still living in a world obsessed by the cult of celebrity then one of the biggest marketing and advertising malpractices of modern times has got to be the celebrity endorsement. From films stars flogging hair care products to Mr T advertising pressure cookers it would seem that anything can be sold through…
Read MoreFoolish, complacent or downright rude?
As marketing specialists we work hard on behalf of our valued clients to deliver opportunities for them; creating leads, generating enquiries and making them look as good as possible to make a tangible difference to their bottom line. And so we should. It’s our job. But there’s nothing particularly unique or special about this. Thousands of…
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