Archive for October 2013

There may be many reasons for a press visit. On a positive note it could be in connection to a press release that’s just been issued, your organisation is celebrating an anniversary, your company did something newsworthy or that you’re considered an expert in your field. Unfortunately, there may also be times because of something…

In a crowded marketplace, how do you grab the editor’s attention rather than have your press release spiked without even a second glance? While there’s never a guarantee it will get published there are some basic guidelines to tip the balance in your favour. Headline: A powerful headline is vitally important. While it may never…

No, although it’s not quite as straight forward as that. To be worthwhile a press launch should not be just the start or the end of a process but an integral part of an on-going campaign to build awareness around whatever it is that’s being launched. While launches provide the opportunity to build relationships, the…

When it comes to PR yesterday’s news is no news so it’s vital to stay one step ahead of the competition. It’s little use issuing a press release in response to an event or issue after it has broken cover. The trick for successful public relations, and to getting your press releases noticed by journalists,…